Tracey Tague is a dynamic sales, marketing, and brand partnerships executive with over 25 years of success driving strategic growth across the sports, entertainment, and media industries. As the Founder and CEO of T2 Strategic LLC, Tracey leads a boutique consultancy specializing in sponsorship development, integrated marketing, and brand strategy for clients spanning professional sports, music, digital influencers, fashion, and Fortune 500 brands.

Tracey's expertise lies in connecting brands with meaningful opportunities to drive revenue and impact. She has led major campaigns and partnerships for household names including AT&T, Learfield, Rose Bowl Stadium, UCLA Athletics, Linkin Park, and the Dallas Cowboys. Her career is marked by securing and executing high-value brand deals, developing cross-platform marketing strategies, and producing high-profile content and live events.

Prior to launching T2 Strategic, Tracey held executive roles at The Marketing Arm, The Collective Management Company, and Fox Sports Southwest. She led national sales and sponsorship teams, managed multimillion-dollar media portfolios, and delivered award-winning campaigns for artists such as Enrique Iglesias, Kelly Rowland, and Slash. Her early career included leadership roles with the Dallas Mavericks and Host Communications.

Tracey is an active leader in the industry and currently serves as the Los Angeles Chapter President of the International Association of Women (IAW). She is a member of WISE (Women in Sports & Entertainment), NSMN (National Sports Marketing Network), Ellevate Network, ThinkLA, and previously The CMO Club.

She holds a Bachelor of Science in Advertising and Public Relations from Texas Christian University (TCU). Tracey is known for her energy, creativity, and ability to deliver results while building authentic, long-term relationships across the business landscape.

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